Posts tagged advertising
3 Rules of Hard Conversations

I've had a number of really awkward, strained, panic-inducing conversations in the 20ish years since that first one. I've had them with clients (like the time I had to fire one for being abusive to our team), I've had them with direct reports (like the time I had to confront someone who had accepted a job on my team, hoping it would land her an immediate job on someone else's), I've had them with bosses (like the guy who thought it was cute I wanted to be paid more), and really there are just so many.

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6 Copywriting Lessons I’ve Learned From My Mentors

Like every other endeavor worth pursuing, learning to write well takes a village. I’m lucky to have an army of support and guidance to lean on as I figure out how to write words people actually want to read. The following are six copywriting lessons I’ve carried with me from high school into my professional career. Lessons I live, work and write by everyday.

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