Prepare For The Promotion Conversation, Every Day

January is always a refreshing time to list out your goals and set yourself up for success for the New Year. If you’re anything like me, you have a number of things you want to accomplish listed out and ready to tackle. It’s nice to look at this list and feel inspired and motivated, but let’s fast forward to April, or May when the New Year’s resolution mojo isn’t so strong…

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The Luxury Of Authenticity

My original intention for this piece was a very SEO-friendly, seasonally appropriate call for women in the ad industry to take the opportunity to assess their personal brand as they gaze upon the new year. But, as I began to think about it, I started considering what a privilege it is to be in a place where we’re able to define our brand at all.

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Wintry Mix
Cheers, To The Year Of The Woman

Thanks to a staggering voter turnout and a record-breaking number of women on the ballot, the United States political scene is a boys’ club no more. Notable wins include Ayanna Pressley, the first black congresswoman elected from Massachusetts; Marsha Blackburn, the first woman senator from Tennessee; Sylvia Garcia and Veronica Escobar, the first Latinx congresswomen elected from Texas; Rashida Tlaib, the first Muslim woman elected to Congress; and Sharice Davids and Deb Haaland, the first Native American women elected to Congress.

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What’s In A Persian Name?

My name is Shadon (Shaw-Dawn) Elizabeth Ghassemlou. My first name means, “one who is happy” in Persian/Farsi, and, for the most part, I think I have done an okay-ish job of living up to my name. I was born in San Diego to an American mother from the Iron Range of Minnesota and a Persian father from Tehran, Iran. I grew up in Coon Rapids, Minnesota

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A Decade And Counting: My Quarter Career Crisis

It’s been 11 years since I left the ivy-covered halls of my alma mater. Okay. I went to Minnesota State University, Mankato. There was no ivy. But it has been just over 11 years. That part is true. I entered into the world of advertising/marketing/communications with a lot of expectations and very little in the way of a clue. As I start the second quarter of my career, it seemed like a natural time to reflect on how those expectations stacked up against reality.

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Educating Clients On The Importance Of Inclusive Language

If you’re an activist, ally, or advocate, you probably understand and practice inclusivity at every opportunity you find. Maybe you use gender-neutral terms to refer to people before you learn their preferred pronouns. Maybe, if you’re in a position of privilege, you allow other folks to voice opinions before your voice your own. Maybe you actively work to remove ableist language from your vocabulary. And, if that’s the case, maybe it has leaked into your work as well.

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